The Brand Guide
The Look by LiliaThe Brand Guide2026

The Brand Guide

Four years dressing eight-figure founders and CEOs

Most lists tell you where to shop. This one tells you what to take once you are there. A brand can be excellent and still be worth one thing only, and knowing which one is most of what four years of this teaches you. Fifty three brands, what I buy at each one, what it costs, and a link to each.

The Brand Guide
53 brands
The waitlist

The Compound Wardrobe

A list of brands is where this starts, not where it ends. The Compound Wardrobe goes through the wardrobe you already own and says what stays and what goes, names the fifteen pieces worth buying with the link to each one, and builds twenty looks out of them, so whatever you put on is right. It opens soon, and the waitlist goes first.

Join the waitlist